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Giava Interiors / CASE STUDY

Luxury positioning. A considered path to enquiry.

A two-part paid-media approach supporting high-value interior design enquiries and curated product discovery.

Strategy · Google Ads · Paid social
Layered luxury bedroom interior from the Giava Interiors credentials
The challenge

Giava Interiors

Support a premium interior design business across residential, hospitality and product audiences, with targeted activity in South Africa and selected African markets.

What POSTT brought together

POSTT structured campaigns around two distinct objectives: attracting design enquiries and directing prospective buyers to shop collections. Google image and video advertising worked alongside Facebook and Instagram campaigns, with targeted regional expansion.

  • Audience and campaign segmentation
  • Design lead-generation campaigns
  • Product-focused campaign structure
  • Google image and video advertising
  • Facebook and Instagram paid campaigns
  • Creative refinement and performance optimisation
  • Regional expansion targeting
Selected reported results

The work, in numbers.

Google residential and hospitality design campaigns · September 2025–February 2026

6,272Design campaign clicks
444,295Design campaign impressions
R4.44Average CPC

Figures reproduced from the supplied POSTT credentials for the campaign or transaction period shown. Campaign results are historical and are not a forecast of future performance.

The wider picture

Separate shop campaigns recorded 9,664 clicks over September 2025–February 2026. Facebook and Instagram activity reported 6,756 website visits during July–August 2025. These represent different campaign groups and reporting periods, rather than a single combined total.

View the original project credentials ↗

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