Internal communication strategy
Clarify audiences, messages, channels, responsibilities and cadence.
02 / Employee engagement & internal communication
Your people are part of the story.
Your perspective. Our expertise.
Let’s shape
what comes next.
A business moves forward through its people. They need to understand where it’s going, why it matters and where they fit.
We help you make that connection through considered communication, relevant campaigns and experiences shaped around the people receiving them.
01 / Our approach
Start with the people receiving the message.
A message from leadership can land very differently across an organisation. Teams have different responsibilities, working environments and access to information.
We consider those differences before recommending channels or content. Whether you’re introducing change, bringing values to life or creating a more consistent flow of information, the starting point is understanding your people and their context.
The capabilities
What we bring.
Leadership and change communication
Help leaders explain the direction, the reasons behind it and what happens next.
Culture and values campaigns
Translate organisational ideas into relevant communication and participation.
Employer brand messaging
Bring consistency to how the business describes its employee experience.
Campaign implementation
Develop the identities, written content, presentations, video and digital assets needed for rollout.
03 / Our approach
Make room for a response.
We begin by reviewing the communication challenge and the insight available from your teams. We map the audiences, develop the message and plan how it will reach them.
Feedback opportunities, leadership involvement and practical channel access form part of the plan. Listening should inform what you say next, rather than sit outside the campaign.
04 / Our approach
Give the strategy the right tools.
Design can make information easier to navigate. Video can bring a leadership message closer. A digital platform can help people find what they need. We bring these capabilities into the engagement plan where they serve a clear purpose.
We agree measures such as reach, participation, understanding and feedback with your team. Communication supports employee engagement alongside leadership behaviour and the wider employee experience.
Professional presence
Help your team show up with confidence on LinkedIn.
LinkedIn team training and profile enhancement
Your people bring knowledge, experience and relationships to the business. We help them represent that expertise clearly on LinkedIn and feel more confident using the platform professionally.
Practical team training
Workshops tailored to your team’s experience, covering profile presentation, posting, professional engagement and sharing company content.
LinkedIn profile enhancement
Reviews and recommendations for headlines, About sections, experience descriptions, imagery and featured content, shaped around each person’s role and expertise.
Employee advocacy
Guidance on contributing a personal perspective to company stories and participating in relevant industry conversations.
Leadership presence
Support for leaders in articulating their expertise, identifying relevant themes and developing an authentic professional voice.
Tools to keep it going
Profile checklists, content prompts and practical guidelines your team can use after the session.
We can work with leadership, client-facing teams or wider employee groups. Training, profile reviews and hands-on support are scoped around your objectives, with employees retaining control of their personal accounts and participation.
Talk to us about LinkedIn team training ↗A shared process
Good work starts
with understanding.
- 01
Listen to your people
Your objectives, context and existing thinking guide the brief.
- 02
Shape the message
We agree the direction, scope and outputs together.
- 03
Create the communication
The right expertise comes together around the agreed plan.
- 04
Learn from the response
We review the work with you and agree the next steps.
Connected expertise
Part of the
whole picture.
Bring the right disciplines together around your priorities.
A little more clarity
Your questions,
answered.
Can you support internal LinkedIn training?
Yes. We help teams understand LinkedIn, strengthen individual profiles and build confidence in representing the business.
Can you work with our existing internal team?
Yes. We work alongside leadership, HR and communication teams, building on their knowledge of the business and its people.
What kinds of communication can you help with?
Leadership, culture, values and change communication, as well as engagement content and campaigns, according to the agreed brief.
Your next move
Let’s connect your people.
Tell us what you’re working towards. We’ll work out the right next step together.
Let’s talk ↗