Connecting a national brand with local intent.
A multi-channel retail campaign shaped around product interest, regional audiences and a mobile-first market.
Dulux Mozambique
Build product-specific interest in Dulux primers in a market with distinct regional audiences and mobile-dominant browsing. The brief connected brand visibility with store discovery and retail consideration.
POSTT brought budget planning, channel strategy, Portuguese copywriting and creative development together across Google, Facebook, Instagram and LinkedIn. Regional targeting and ongoing campaign analysis informed the work.
- Budget and platform planning
- Portuguese campaign copywriting
- Creative asset development
- Regional audience targeting
- Google Performance Max
- Social advertising and optimisation
- Performance reporting and analysis
The work, in numbers.
Google Performance Max · September–November 2025
Figures reproduced from the supplied POSTT credentials for the campaign or transaction period shown. Campaign results are historical and are not a forecast of future performance.
The supplied case study identifies Maputo, Sofala and Nampula as strong-performing regions and reports substantial mobile traffic. Website activity around store and contact information provided further context for campaign evaluation.